One payment, quoted by me on a 30-minute call.
Every build includes design, copy, booking integration, on-site SEO and handover. You get a fixed price before you commit to anything, and nothing monthly to me after launch.
Single property
A complete direct booking site for one home.
Custom design and copy
Five to ten pages, or as many as it needs
Booking widget connected
On-site SEO and structured data
A logo and palette if you need one
One payment, quoted on the call
Get a fixed price
Two properties
Two sites, or one brand site with a full section for each home.
Everything in a single property
Separate calendars and booking widgets
Distinct branding per home if you want it
Shared or separate domains
One payment, quoted on the call
Get a fixed price
Portfolio
Three or more homes under one brand, priced per property.
An overview site for the brand
Full pages for every property
Room to add homes later
The domain move handled for you
One payment, quoted on the call
Get a fixed price
What you pay after launch.
Your running costs
Jack Murray
No retainer and no share of bookings.
$0
Hosting
Billed to you directly, depending on the plan.
$10 to $15 a month
Your domain
Billed by whichever registrar you use.
About $15 a year
Booking software
Unchanged. Most charge 0 to 1% on direct bookings plus card processing, whichever website the booking comes from.
What you pay today
Three years of keeping the site
Jack Murray
Hosting and a domain for three years.
$400 to $600
A booking software website add-on
At about $90 a month, add-on price only.
About $3,240
A specialist agency
At $50 to $750 a month, before the setup fee.
$1,800 to $27,000
My figure assumes hosting at $10 to $15 a month and a $15 domain. Other figures use published monthly prices from October 2026 and exclude setup fees. Booking software fees are left out because they’re the same whichever website takes the booking.
How the options compare.
Jack Murray
Specialist agencies
Your software’s builder
Do-it-yourself template
Build cost
One payment, quoted after a 30-minute call
$1,000 to $15,000+ setup
Usually included
$49 to $95 for the template
Monthly cost
$0 to me. About $10 to $15 for hosting
Often $50 to $750 a month
Included in some plans, or about $15 to $90 as an add-on
Hosting, plus your time
Who owns it
You own the site, the domain and the hosting account
Depends on the contract
It lives inside the software
You do
If you switch software
Swap the booking widget and keep the site
Depends on the contract
The site stays behind
Swap the widget yourself
Copy and design
Written and designed for your property
Written and designed for your property
A theme you fill in
You do it
Who you deal with
Me, start to finish
Usually an account manager
A support queue
Nobody
Time to launch
~7 days
Two weeks to a few months
Same day
Depends on you
Booking fees
Whatever your software charges
Whatever your software charges
Whatever your software charges
Whatever your software charges
Ranges taken from published pricing pages in October 2026. Individual providers vary, so ask any of them the same three questions: who owns the domain, whose name the hosting is in, and what happens if you stop paying.
Questions about price.
Why isn’t the price on the website?
Is it really one payment?
Do you take a share of my bookings?
Are direct bookings free of fees?
What if I want changes after launch?
Get a fixed price in 30 minutes.
Tell me about the property and you’ll have the price and a start date before we hang up.
Jack Murray
Founder. You deal with me from first call to launch day.