Plain answers for rental owners.
What sites cost, what the platforms charge and how guests find you, from someone who’s spent nearly a decade marketing property.
6 min read
What a direct booking website costs in 2026
Published prices from templates to specialist agencies, the monthly fees that come after, and the three questions that matter more than the build price.
5 min read
Airbnb’s 15.5% host fee, explained
Why most hosts now pay Airbnb 15.5% of every booking, what a direct booking costs instead, and what you keep.
4 min read
Owning your website versus renting one
What ownership means for a vacation rental website, how to check whether you own yours, and why it matters when you switch platforms.
5 min read
How guests find a direct booking site
A website doesn’t bring its own traffic. Here’s where direct bookings come from, and what to set up before launch.
Let’s look at your listing together.
Thirty minutes with me. Bring your listing link and you’ll leave with a fixed price, a start date and an honest answer on whether a direct booking site is worth it for you.
Jack Murray
Founder. You deal with me from first call to launch day.